An alternative to THAT advert

You know the advert I mean. “I promise to do my share the the night feeds,” etc. “Aw, that advert brought a tear to my eye,” women say, dreaming that one can only have the ideal husband and father if one feeds one’s baby a certain brand of formula. (Oh, but it’s follow-on milk, from six to twenty-four months; if you look closely enough, you can see it on the packets featured in the advert, can’t you? Ah well that’s all right then.)

Why can’t we have a breastfeeding alternative to that advert? It would go a little something like this:

<Gorgeous bloke massaging partner’s shoulders as she breastfeeds the newborn baby>

“I promise to support you in your decision to breastfeed, and never to suggest that any problems would be easily solved with a bottle.”

<Picture of said bloke cooking hot casserole as partner nurses the baby>

“I promise to “mother” you, as you mother our baby, and never to hassle you about household chores.”

<Picture of bloke carrying baby around in a baby sling in dead of the night as woman lies upstairs asleep>

“I promise to learn ways of settling our baby to sleep.”

<Picture of this lovely chap – tastefully done of course, this is a prime time telly slot – taking a bath with the baby>

“I promise to do my share of baby related duties, seeing them not as chores but as bonding time.”

<Picture of Mum and Dad sharing sleep – safely – with baby>

“I promise to welcome our baby into the family bed, if that makes it easier for you to breastfeed.”

<Lovely picture of Mum, Dad and baby, all smiles>

“And all this I promise because I know that breastfeeding will ensure our baby has normal good health and a happy start to life.”

What do you reckon?